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Showing posts from July, 2022

Week 3 -- Social Listening (Literally)

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UE Fits Of all the earbuds I own, my favorite pair are my UE Fits.  With a price point just under $200, I have found that I have gotten what I paid for.  Through a partnership with Logitech, the UE Fits molds to your ear, giving you an unique, customized fit.  I found that it even molded around my inner conch piercing which is normally the most uncomfortable part of wearing earbuds for me.   But don't just take my word for it -- read some reviews for yourself:   Not all reviews are positive: Overall, UE Fits received 3.9 out of 5 stars.  Not the greatest rating ever, but a decent showing. With the value proposition of "a fit that's lit," the UE Fits are not far off the mark.  Once molded to your ear, they are super comfortable and can be worn for hours.  Their sound canceling technology is second to none that I've experienced, which is a huge benefit when doing schoolwork with a screaming toddler in the house.   The most common comp...

Week 2 - Marketing In The News

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No matter who you are or where you're located, the surge in gas prices has affected your life in one way or another.  Whether it's been in your gas tank or extra shipping costs on items ordered, no one's pocketbook has gone unscathed.  The causes, we're told, stem from the pandemic, Russia invading the Ukraine, and a post-pandemic inflation.  Regardless of the reason, the price of gas has been steadily on the rise settling at an incredible $5 average per gallon nationwide. And that was just coming into summer.   Historically, many of us know that gas prices rise during Memorial Day weekend and don't rescind until after Labor Day weekend.  Camping, seeing grandpa and grandma, or venturing to Disneyland are just some of the reasons that most Americans hit the roadways.  But not this year.  According to an article on www.bloomberg.com written by Chunzi Xu entitled " A Dip In Gasoline Use Stokes Debate Over Demand Destruction," the data from the first...